S10E15 - From Silk Sheets To Strategy: How “More Than A Title” Scales With Integrity And Builds Outside The Box & Beyond <Part-1>!!

A joke about silk sheets turns into a sharp, unfiltered dive into how we built a podcast into a real business and why titles don’t tell the whole story. We start with the lesson that still echoes: Dr Matthew Knowles’ mindset of backing your kids at the highest level and resourcing ambition like it’s oxygen. From there, we unpack our own journey—why we treat the show like a company, why clean contracts matter, and how a tough co-host decision protected the brand they’ve been building brick by brick.

We get real about risk. Walking away from high six-figure roles to bet on themselves, not because it was easy, but because staying felt like a slow leak of purpose. If you’ve ever wondered whether to leave comfort for ownership, you’ll hear exactly what shifts when you swap titles for responsibility. We break down the difference between founder-CEOs who wear every hat and hired-CEOs who inherit systems, and why integrity—saying no to a misaligned deal even when the money is good—keeps your reputation compounding. "Word is bond isn’t nostalgia; it’s our operating system".

Pressure never disappears, it just moves lanes. We talk burnout and the gym as therapy, the value of real therapy, and the South Bronx code that shaped his approach to deals and community. We also talk legacy. Fatherhood sits at the center of everything—showing up for sons and for daughters from past relationships—and redefining success as the freedom to choose peace. Five years out, the goal is simple: live well enough to pause, fish, and be present.

If you’re building a show, a brand, or a business, this conversation gives you a blueprint: focus beats frenzy, contracts protect IP, and integrity scales better than hype. Tap play, then tell us the bold bet you’re ready to make. Subscribe, share with a friend who needs the push, and leave a review to help more builders find their village.

To get in touch with Chadeo - 

https://www.instagram.com/iamchadeo/

Chapters

• 0:00 Dreams Of Stopping And Living Simply
• 0:35 Playful Banter And Silk Sheets
• 8:33 Why “More Than A Title” Matters
• 9:56 The Matthew Knowles Mindset Shift
• 14:37 Chemistry, Co‑Hosting, And Hard Lessons
• 20:50 Staying Students Of The Game
• 23:20 Season 10 As A Pivot
• 28:40 First Impressions And Standards
• 38:10 Origin Story Of The Show
• 46:20 Many Roles, One Core Identity: Father

Transcript

SPEAKER_01: 0:00

In five years, I want to be selfish as shit. Both my kids are gonna be grown. I wanna be like, fuck them kids. Yo, B, honestly, I'm I'm being honest with you. Because I've been through so much. Um I wanna, I wanna, I want in five years, I truly want to be at a financial level where I can stop. Where where I can just stop. I don't need to be worth hundreds of millions of dollars. I just need to be at a place where I can live comfortably and my kids are taken care of, and I'm okay with that. But I actually want to just stop because um I want to Welcome to Doctor Whip.

SPEAKER_00: 0:50

Tick Talk is always talking, TikTok is coming in, tick tock is always talking, toppy stick with paint.

SPEAKER_06: 1:13

Yeah.

SPEAKER_05: 1:15

Okay. You said I'm ready for this shit today. Today, today we got one person who well one of two of the people who think outside the box because fuck being inside the box and fuck your titles. Literally, they say fuck your titles because over here we are more than a title. So on that note, um today welcome to talk to your thank you.

SPEAKER_01: 1:55

I I I'm finally, I finally arrived. Finally, finally you you you listen to Jess Hilarious? Yes, right, finally, finally, finally.

SPEAKER_02: 2:12

I've been dying to do that.

SPEAKER_05: 2:14

Message! I don't I don't have uh functions, but message I've been trying to get him to come on my show since the very first time we met. I've sent calendar, I've given them options of specific, and this this malfather waited on the day that I'm resting peacefully in my bed and trying to have nutshit. I'm enjoying my my bed for those all y'all who right now when it's getting like a little cool, but it's still nice aside, but you're in your silk shapes and you're naked and you're feeling everything, and just being in your zone, and you get a message that nigga says, So when are you gonna have me on your show? And I'm like, Because just being a sarcastic bitch, I am, and because I've I've I've played this game with them. When are you gonna do it? And then we talk, and then never. I'm like, right now, and next thing I know, I get a message. Can we do it in five minutes?

SPEAKER_01: 3:20

I'm like, I'm in bed naked, you need a good time, god damn it. Don't tempt me with a good time. I'm ready. I'm ready.

SPEAKER_05: 3:33

He was just jealous while I was in bed naked, enjoying this beautiful day. He was in the gym putting on some some some some sweat. So he was like, Why should this one be enjoy the bed when I'm here putting in the walk? Now get out of bed and let's do this work. So here we are.

SPEAKER_01: 3:52

Yeah, but hold on, let me add to that. I'm I'm jealous of them silk sheets too. I ain't got no fucking silk sheets. I got 200 thread count. Them shits ain't even Egyptian cotton.

SPEAKER_05: 4:05

That's your problem. Some of us like to be comfortable in our beds, okay?

SPEAKER_01: 4:12

Listen, uh sheet is a sheet right now. I ain't got no silk, I ain't got silk, nothing. No silk mask. I ain't got silk socks.

SPEAKER_05: 4:23

Listen, it took me a while to get to silk sheets. I used to buy my sheets at Target and and Walmart. So no offense to that. But as stages increase and you start learning that you gotta budget less on badwise and buy more of the necessities and once. So and and I'm gonna tell y'all, get you some silk sheets. But then if you don't want to stay in bed, probably you shouldn't. That's why I end up being in my bed a lot. So I don't know.

SPEAKER_01: 4:53

But I mean, just real quick about the silk sheets. The reason I never wanted silk sheets is because um when I when I get out the shower and things of that nature, I use a lot of oils. And I know oil and silk doesn't match. You understand? Because if the oil gets on the silk sheets, it's probably gonna stain them, and then the stains are not gonna come out, right?

SPEAKER_05: 5:14

So you got them baby oils over there?

SPEAKER_01: 5:17

I mean, you know, baby oil is still good, baby. I ain't got nothing against Johnson and Johnson. Johnson and Johnson ain't never did nothing wrong to Chatty, baby. What are we talking about?

SPEAKER_05: 5:29

No, they they never have. I mean, I I'm I'm a still fan of them. I'm just scared of having too many of them in my house. But um, but um, yeah, sweats, uh, just so you don't even wear, you don't use silk shapes during the summer. They're meant to be specific. And if you are very you're doing extra curriculum activities on your bed every night, they're probably not. But they are they are good for that setting the mold once in a while, depending on the type of activity you're aiming for on that night. So the holidays are coming. Get your friends some silk shit. Uh, Chale here says doesn't even have silk boxes. So somebody else there, gift him some silk boxes.

SPEAKER_01: 6:12

Should I tell you?

SPEAKER_05: 6:13

Send it on in. I love gifts. I ain't gonna turn it down there. So maybe some talk shit with pea silk boxes like that. Oh, that would be nice. Do you remember that? I I don't know if you've ever seen the old log of talk with pee where it's just uh the lips and the mic, and they're literally my lips. They use my lips for my oh now. Yes, so the plan is um we were working on this.

SPEAKER_01: 6:41

I've i'm I'm I'm already up there with you. After I put my tongue, I know what the plan is. Yeah, yeah. Yeah, I just want to say this, ladies and gentlemen. I also don't have medical insurance. So if you send me some silk sheets and I happen to do you run, you slide, you hit the bump and take a dive, and I fall, I fall off that big ass king bed I got upstairs and break my fucking neck or my arm or my ankle. Just know I'm sending you my medical bill for setting me up for failure by giving me some slippery ass silk sheets because cotton, you could jump in the bed and you stick, you don't really go to it. You know what I'm saying?

SPEAKER_05: 7:20

You're doing those uh uh I rope the squeezed is the one who's gonna pay for your insurance because that's that's fucked up. Okay, clearly we really are on talk shit with me, and um we have spent six minutes talking about silk and bed and being naked, which are all my favorite things. But let's go to the reason this man is here, apart from silk, bed, naked, and gm.

SPEAKER_02: 7:49

I go to the gym, so I look really good naked, just so you know.

SPEAKER_05: 7:53

Let's see, give us a preview. This is PG out here.

SPEAKER_01: 8:02

I got kids, I got kids out here. My kids is grown, I don't need them seeing that on the internet. I can start trying to be respectable.

SPEAKER_05: 8:12

Well then you shouldn't be saying shit like that because now the people want to see.

SPEAKER_01: 8:21

You gotta remove the setting.

SPEAKER_02: 8:22

Oh, yeah. Let me let me let you borrow these then.

SPEAKER_05: 8:28

Oh my god, okay. Um more than a title, right? You guys talk to people behind their titles, uh so I wanna dive into this because I feel like it's gonna flow our conversation. And um I wanna know. I know you guys have had uh I don't know, 300 episodes.

SPEAKER_01: 8:52

Uh I think we just completed episode 246 uh yesterday. I think 246 yesterday.

SPEAKER_05: 8:59

Oh my god, that's that's I think so. With all those episodes, what's what's one guest story that you never forget? You know, uh, and this is not because they're famous, uh, but because they reveal something raw about success and identity that really stood out for you.

SPEAKER_01: 9:21

Well, that's a great question. That's a great question. Because we've had so many different guests, right? You definitely get gems from each person. And each each gem that you get can kind of affect you differently depending on your relatability to it. So I'm gonna hone in on this one because um for two reasons. One, because I'm a parent, so it hit home for me because this person is also a parent, right? Um, and second of all, um, we're actually gonna have this person on. Again, we just got the confirmation. They contacted us that they want to have a second episode on Tuesday. So we're scheduling that out for Tuesday. So to answer that question, is um one of the best gems I got was from Dr. Matthew Knowles, um, who's Beyonce and Solange Nose father, right? Um, and we were talking about success. And um, throughout the interview, we hadn't brought up Beyonce not one time. We didn't bring her up not one time because the focus was him. But he brought her up in a way to say, I just want you to understand my mindset of how I treated my daughters, right? He said, if my daughter wanted to be a doctor, then I would have bought her a hospital.

SPEAKER_02: 10:34

If my daughter wanted to be a doctor, then I would have bought her a hospital.

SPEAKER_01: 10:41

And for me, I was like, okay, like slow down, slow down, right? Let's let's unpack this thing, right? You didn't say if your daughter wanted to be a nurse, you went straight to doctor. That's number one. And then you didn't say, like, I would have put her in school and made sure she went to the finest, you know, grad schools or programs. You jumped right into I would have bought her her own hospital. I've never heard anybody say anything to that magnitude with that level of confidence, the way he said it, seamlessly. Like, yeah, that's like if even if I didn't have the money, that's what I would have done. That's I wouldn't have stopped until she had her own hospital. And it that to me is just so amazing that you have the mentality that no matter what your children were gonna want to do with their lives, that you were gonna pour into them at a level that even most people wouldn't even comprehend. So that to me just stood out to be like something super uh amazing and inspiring that somebody could say something like that just so naturally.

SPEAKER_05: 11:44

I I love everything about that. Um, as a daddy's girl who was raised by her father. I remember uh growing up I wanted to be a lawyer, and then when I eventually shifted and I was like, I no longer wanna be a lawyer, I want to go to um to study hospitality and events. My dad had a plot that he was gonna sell. And at that time, I was like, then fuck it, we're gonna build a hotel and you come running. I was like, Wait, I haven't even started the semester. I don't even know if I'm gonna like this shit, but you already. So uh to hear that it's amazing, something about dads and no offense to to father and son, that is also very much there. But um, I feel like they get extra secure financially security-wise when there's a daughter compared to a son. They want to make sure that they set them right so that young niggas are there and lying to their motherfucking daughters, about no shit.

SPEAKER_02: 12:45

Message.

SPEAKER_05: 12:51

But also, I love the fact that the ones there wasn't. I mean, the dad himself, when you say his name, you already know who the fuck he is, but the fact that you guys decided to just concentrate on him and he be the one to bring the other shows. You guys are paused at your interviewing skills. Uh could that still don't tell Jared.

SPEAKER_01: 13:16

You're saying idiot making it. I'm just saying. Can I say something though? I just want to say something. A lot of times, me and Jared, when we interact, people think that we were rehearse things, right? We rehearse things because we're so in sync with each other. But look at what I just did of 246 episodes, I told a story that you can relate to directly as almost hearing the same exact thing. How would I how would I know that? Like you've never told me that story before. So for me to pick all the stories, and he told us more stories, he told us some wild shit other than that. But for me to pick that exact story and for it to resonate with you, look, look at that. Look how in sync we are that I knew to pick a story that you could piggyback and go, holy shit, my father told me almost the same thing I can relate to. That's that's that's powerful.

SPEAKER_05: 14:11

It is.

SPEAKER_01: 14:12

We're here. We're here.

SPEAKER_05: 14:14

We're not gonna talk about the connection. They're hard, the frequency that goes on from day one. But um, I love that you added because uh I uh we were gonna talk about this, but I love that you brought up how uh you and and Jarrett work together as course because it's very hard to find a perfect co-host, and especially also it's even I feel like it's even harder when it's your friend or your family member because um they take things the way they take them, and now you bring whenever you bring bring business into um that relationship. But you guys recently added uh another co-host. So how does that work did that um did that continue complementing you guys, you and Jared? Um what went through picking up the third course that would complement just as you guys were? Because a lot of people out there are struggling in the podcasting industry with finding the perfect one. You thought dating was crazy out here? Try finding a co-host for a podcast, and they can both be passionate, but how you also run it could be that you're crashing. So how did you guys do that?

SPEAKER_01: 15:29

Well, I'm gonna be honest, because you know, I don't believe in making up stories just for it to sound good, right? Um, I met her in California when we were attending a mastermind, Mike Barron and um some friends that he deals with. Um uh Dante, who does credit, and um, what's his name? Uh uh he wears the chain as uh FG. He goes viral a lot. I just can't remember his name. Um, they were doing a mastermind in California. They invited us out there um to come to the mastermind. I met her um because I was setting up the podcasting equipment on the first floor of the mansion, and the mastermind was going on upstairs. Initially, um my interaction with her was more of a QA. She was curious about podcasting, and I enjoyed the curiosity and started to answer any question that she had. Then she asked me, could I actually do services for her to help her along as far as a business transaction? So I told her, absolutely, if you're serious, you came to the right person, and we will help you get done what you need to get done in under 30 days. Plain and simple. Um, when I introduced her to Jared, Jared actually had a different feel for her in the moment. When he seen how hands-on she was and how thirsty she was for knowledge and her intent of just wanting to learn this thing so aggressively, he recommended to me, hey, cuz I know that you want to do business with her, but I think it would be better to partner with her and bring her along because she might be a good fit um for the podcast. Now, at first I was a little apprehensive because I'm like, listen, we don't really know her, we just met her. You understand? I think, you know, with me personally, it takes a lot for me to kind of get to know somebody and and just want to give you context. Like, Paula, just like you know, you've been doing your thing for a long time and we respect you. Um, if you notice, like when we first met you and we hung out and we laughed and we joked, but we respected the fact that you do your business the way that you do it. A lot of people don't understand that podcasting for us, first and foremost, is not a hobby. This is a business for us, right? This is not a hobby anymore. This is our business, this is our livelihood. So if you're gonna invite somebody into your business, into your baby, your livelihood, right? This company that we're cultivating, it has to be the right fit. So um, long story short, we had a couple conversations, but because I believe in my cousin, he said he had a feeling, then I co-signed it, right? I said, okay, I'll go along, or I'll go along with it, I'll sign off on it, and um we brought her onto the show. Uh, unfortunately, as of you know, recently, she's no longer a co-host of the show. Um, because and so, and and now you got an exclusive because nobody knows this pretty much but you. So here you guys go on talk shit with P. Here's an exclusive for you guys, right? For more than the title podcast. So um, we decided that um the fit wasn't what we thought it would be. And um, you know, mutually we decided that it would just be best if we parted ways and things of that nature. So moving forward, she's not gonna be a part of the show uh or the company, you know, any longer, unfortunately.

SPEAKER_05: 18:42

Um sometimes you gotta, you know, you gotta try it to see if it fits or not. So regardless, I'm pretty sure uh both of you walked away with the lessons you needed to learn in this in this period. And uh I believe it's just gonna make you guys even more better, and not that you need to get more better because fuck your egos and shit, but no.

SPEAKER_01: 19:08

There's always room for improvement, Paula.

SPEAKER_05: 19:09

You know, always, yeah, always we're constantly learning, and if you don't choose to constantly learn, you're gonna be left behind because the world is evolving, like technology is evolving. We as people ourselves, we're evolving. You're not the same person who was here in January. Some people are not even the same person who they were last month, because life is meant to keep us evolving, so yeah.

SPEAKER_01: 19:34

And and let me just add something to that. In addition to that, like you, Paula, we work very hard at this. And I and I'm always gonna reference you because when I met you, the first impression that I got was damn, this this girl works hard. Like she's serious about her craft. And and and we take that the same way. We are students of the game. Uh, you met me at a Podfest summit, and you've seen that we go to different summits and things of that nature, and I do these things to Learn from everybody, from people like you that are seasoned in doing your podcast, that are seasoned at attending events, that are seasoned in the space of multimedia and entertainment, because there's always something that you can learn, right? So we go to these events, and you your testaments, you've seen us at multiple events to learn because you can always get better if you're willing to learn and you're willing to listen. So um, we're students of the game.

SPEAKER_05: 20:25

We definitely are. And since you brought that up, I feel like even though I kind of wrote my notes last minute because you put me out. My friend, you kind of give me to my notes because you can't you keep bringing up shit that uh wasn't even on my butt. That's the best thing about our frequency. Um, so one of the main questions I've been asking a lot of people for season 10. Well, almost everybody on season 10, because um season 10 is my final season for talk show people.

SPEAKER_02: 20:56

Really?

SPEAKER_05: 20:57

You you not you quitting, not P. We're not quitting. We are not quitting. We're taking we're taking a long break to pivot.

SPEAKER_01: 21:08

Okay, I like that answer. I like that answer.

SPEAKER_05: 21:10

So uh, as we constantly say, there's growth, there's evolving. And um, right now I've started my company Racchi with you. I'm working on a project which is like um a bookslash journal slash podcast. It's gonna be a private podcast. Every chapter of the book is gonna be my my pure story and a journal part where we work on those things together, and then a backcode for the episode if you wanna listen to it, but the episode will be private, and that one will be we're spending a lot of money on that because we want because we are selling these books, right? So I can't do a mediocre job. I have to make sure whatever is going out there that people are spending money on is worth it, right? So that's why we are putting Talkshi We P on a break right now, because next year we really want to concentrate on that project and building Rap ShiWiP and then figuring out when we bring back TuxhiWiP in 2027, how we're gonna interject it with RapshiWiP and move forward. And that's why I needed to give it because I could have just ended it like we're done, but TalkshiWi P has been such a big part of my growth in this journey. It deserved a special ending. We will be doing once in a while, like bonus episodes drop here. If if somebody with a great conversation comes or I meet and I want to have record, I'm gonna record and drop them. But those are gonna be surprises, bonus, like you know, Christmas came early and shit, but not the commitment of me having to do the seasonal episodes.

SPEAKER_01: 22:45

So I've also can I just say something? I just want to, I just want to re- I just want to um touch on something you said. I don't think you could do anything that you truly put your heart to and it'd be mediocre. I'm just I've known you for years now, Pete, and and I'm not just you know, ladies and gentlemen, I know it might seem like I give her a lot of compliments, but I do because I respect her. And and I respect the circle that she hangs around. And when I say these things, it's it's not just for me. My cousin feels the same way, and I know that the circles that we hang around feel the exact same way because I watch and I listen, and everybody treats Pete with respect and and just gives her her accolades because she's earned that. So I don't think that anything you're gonna do is gonna be mediocre in any way, shape, form, or fashion. I think it's a phenomenal idea, and I'm super excited to uh not only hear about it, but to but to see this thing come to fruition. So please, like uh no mediocre from you. That that's not even possible with with the type of person that you are.

SPEAKER_05: 23:44

Thank you. And and good for you for not being at Putfest this year and attending my comic, my three-minute standout company. That was mediocre. Send me the tape.

SPEAKER_01: 23:57

Send me the tape. I need to see that.

SPEAKER_05: 24:01

Yeah, I appreciate you. So, with that saying, um, so that's where this season is focused mostly on growth and evolving and pivoting and rebranding because that's what we're doing. There's no quitting over here, you're just moving on where the time is, like June would say, we are graduating. But also, I wanted to make sure that because my podcast has been a place where I give people their flowers, I wanted to make sure that I'm getting my flowers for season 10. So, one of the biggest questions I've been asking is your first impression of me when you met me and where it was when you met me. And now that after those years that you know me, your impression of me now. So you kind of answered a bit when you jumped into shit without man.

SPEAKER_01: 24:46

Now we're gonna give you the side.

SPEAKER_02: 24:54

And if you don't know better, oh my god, this is gonna be a long assembly.

SPEAKER_05: 25:10

So go ahead.

SPEAKER_01: 25:12

I'm gonna be honest with you, Pete. And when we met, make sure you mention where we met. Um well we we met at um was that um podfest, right? We met at Podfest. Before the fucking donuts and the coffee was even out. So when I first met, first of all, ladies and gentlemen, this is what if you if you see how I am now, this is me every day, all day. I don't believe in facade. That's my cousin is the same way. We show up authentically. This is who we are, and this is it. Take it or leave it. And um, when we met P, the crazy part about meeting P was she she matched our energy almost instantaneously. We didn't again, if you we have it recorded, actually. Do you have the recording of it? Do you we have the video? I have the video. We're walking down the hall, this hallway, and it's like a ramp, and P's walk, and she sees us, we see her, and automatically the energy boom explodes, and we start dancing and fucking. And it was just you would think that we actually knew each other for an extreme long.

SPEAKER_05: 26:23

Anybody that watched that interaction, you couldn't tell them that we didn't know each other for years, but we actually that was the first time we're actually in like we had seen each other around the conference but never interacted. Like that was our first interaction.

SPEAKER_01: 26:39

And I have that on video, I have that interaction on video, and what we said, what we said was, and I'm glad you brought up the fact that we had seen you. So we had already seen P, you know, doing the moderating thing and just being a very integral part of the movement, the Podfest movement, right? And we we admired her for that. We was like, wow, because you know, ladies and gentlemen, if you guys never seen P, P is only like three foot eleven. You understand what I'm saying? She's a fucking if the Taz, you know, Tasmanian devil, if the Tasmanian devil could be a female, that would be P because she's just fucking.

SPEAKER_05: 27:14

Oh my god, that's right. Robots I mean robots red hat guy, he calls me that Tasmanian devil is like P is my Tasmanian.

SPEAKER_01: 27:23

How would I know that? You see, how would I know that? But of all the fucking Looney Tunes and cartoon case, see, see what I just said, people would think this is rehearsed. So when we seen P and we're like, damn, for somebody so small physically, her presence is monumental. Like it just demands attention. When we seen you, your presence, the way you carry yourself, the way people were attracted to you, the way they spoke to you, it made us be like, Well, who the fuck is that? We need to know her because that's how we should move as a culture. It it's it's attractive, it's it's it's it's intoxicating because as a culture, I feel like a lot of us have that energy, but we don't tap into it. We're not secure in it. So we met her, we I I seen her, uh, then we got a chance to meet, which opened up the conversation, right? It broke the ice, and after that, you know, we've been the same ever since. Up until now, I'm I I haven't really seen any difference in you other than your personal growth journey, to be honest with you, right? Yes, you're still uh uh your your work ethic is still, you know, just something to be admired, right? Your work ethic is crazy. Um, your professionalism, I've never seen you disrespect anybody, I've never seen anybody even think about disrespecting you. So your professionalism has always been on point. So you've you've been consistent over the years that I've known you. The only thing that I can truly say that um I see a change in is you acknowledging within yourself that you needed to grow within certain areas, and then you actively making a plan to go ahead and enact those changes. That's it. And I admire that because, again, ladies and gentlemen, this is not rehearsed. Me personally, I've been on a personal growth journey myself. So when I see again another person doing it, it's just something that you know you look at and you be like, damn, she understands, right? She understands, and you know, and and we and we've talked and we've kind of helped each other walk this journey together. So, you know, you've been consistent with me, P. And um, I appreciate it, you know, because um I hold you to a certain standard, and when I talk to other people, I hold them to your standard and be like, P does this and P does that. I don't want to hear no bullshit from you. Get the fuck out of here. Because if this girl could do this and do that and do this and do that, you're just fucking lazy. I'm just telling you the truth of what it is. You set the bar high, P. You set the bar very high. So it's it's gonna be very hard to. If anybody's trying to fill P's shoes, uh, you got some fucking work to do. I'm just telling you, you got some work to do.

SPEAKER_05: 30:04

I love that. And thank you. Oh my god, I'm crying. But um, the fact that you said you hold me on understanders. One, I appreciate you, even though it's just scary, because I have a different kind of level of respect for Chadel. And I love Jared, but also between you two, like there's also different levels, like, because you're different people, even though you're a team. I love both of you, and I would go, you know, I go hard for your home. But the level I have for him is a little bit compared to you. No offense, uh Jared.

SPEAKER_01: 30:37

But look, we're born with different people in different ways, right?

SPEAKER_05: 30:40

But so so for you to tell me your homie as that is kind of also scary because I know how you hold yourself and the standards you you set for yourself. But also the funny thing is um, shout out to Amanda, who's one of my good friends, best friends who I met through this podcasting industry, and constantly, every time she fights with this man she's either dating or seeing, she would literally screenshot and send it to me and tell me she's like, Well, I told him if my best friend can do this, and she why can't she always? She's like, No, if he's supposed to be my man and his standards are way lower than my best friends, then fuck that.

SPEAKER_01: 31:24

And I'm like message, this you need a message button, Pete. God damn it. Listen, when she comes back in a new read iteration, we're gonna give us some sound effects. Message, you can borrow mine for now.

SPEAKER_05: 31:37

I know exactly. You know, I'm I'm gonna go and steal the exact same one as you and put it over there.

SPEAKER_02: 31:44

I send it to you.

SPEAKER_05: 31:45

Thank you, baby. Um, but I appreciate that, and and I love that both of us know exactly when to play and when to to to be serious and when to be there for each other personally, outside of the creative world that's like just be there for each other, and you have also been consistent with me, even though sometimes I do get mad at him because he pretends he doesn't see my missed calls. But let's have a conversation for another time. But in my defense, I would never yeah, he's been doing that lately because he does more than checking lately than me, so I appreciate that. Unless he distraps my naked time, which is also another problem. But um, let's talk a little bit about um more than a title, because that was the reason we we met. You were at Podfest, uh, you guys were rocking the hell out of your brand, and um you have as as we talked, you're 248 nine episodes, um, and you guys go live, and you have not only been in America but internationally. You were in Keynes, France, you were uh you guys go above and beyond just outside of um America. So can we talk a little bit about where more more than the title where it came from? How did it come, and what's the the plans?

SPEAKER_01: 33:15

Okay, yeah, absolutely. And and that's a great question. Thank you for asking me that.

SPEAKER_04: 33:19

Um Rap Shit with P is more than just a name, it's what we do. We make visions come alive from branding and match to curated gifting and virtual assistant services. We help creatives, entrepreneurs, and businesses show up bigger, bolder, and better. So if you're ready to level up your vision, connect with us on IG at wrapshitwithp or wrapshitwithp at gmail.com and that's wrap s-t with, wrapshitwithp at gmail.com or rapshit with p on Instagram. Rapsit with P where access meets energy, where passion meets execution, and where every detail gets wrapped with love and excitement. So here's to season 10, the final season of Talk Shi We P.

SPEAKER_01: 34:23

So I have to I have to backtrack a little bit because you actually gave part of the answer. When you said when you said um This frequency is the hardest. Well, they're gonna say they're gonna say that it's uh you know, I ain't gonna say the word, but they're gonna say that it's rehearsed. Okay, I said the word. They're gonna say we rehearsed it. Um here's the thing.

SPEAKER_05: 34:44

We have messages to prove this shit up in last minute.

SPEAKER_01: 34:49

Here's the thing, right?

SPEAKER_02: 34:50

Um you spoke about finding a person to do the um podcast with.

SPEAKER_01: 35:03

And um finding a host, finding a person to do the podcast with, right? It's very difficult, right? So more than the title actually was developed um by my cousin. Okay, it was developed by my cousin. He actually um worked for a company doing sales. Uh, it wasn't called more than the title at first, it was actually called Rankable. Okay, so he's a sales guy and he wants to think of a better way to develop lead generation, a lead generation tool. He doesn't want to make a hundred cold calls a day. Uh, he doesn't want to send a bunch of just blank cold emails to people. He's thinking outside the box. How do I get people that want to do business with us to meet us, to know us, to relate to us? That way we don't have to have the conversation to convince them to do business with us. We can just have a regular conversation, let them get to know us, and then if business can sprout from that, it's a lot easier. So, long story short, he created the podcast called Rankaboo first. Um, used it as a lead generation funnel, and it was actually very successful. Okay. Um, too successful if you listen to his story, because he'll tell you that um he started to generate so much money and then started to kind of become like the face of the company because people are interacting with him mostly, uh, that his CEO kind of had a self-esteem issue and was trying to battle him for like who's the biggest in the company. Now, me personally as a CEO, um, I look at it as if you hire the person to do a job and he's doing his job well, then you give him the resources and anything he needs to continue. Who cares who's bringing resources and and and business to the company? Like, leave your ego out of it. This is business. This is not a personal relate. This is not a battle of who's the alpha in the house. But that's actually what it became. He had gotten jealous because the people that would now call, wanting to do the deals instead of speaking to him, they're like, Well, I know Jarrett. Can I speak to Jared? Which for you, you should have been like, hey, hell yeah, talk to Jared because they already have the relationship. The call can go way more smooth. He probably can upsell, do a better deal, but it didn't work out that way. So, long story short, um my cousin and this person decided to part ways, which ultimately meant my cousin losing his job at that at that place and moving on. The problem with that now was Rankaboo wasn't owned by Jarrett, it was owned by the company that he was working for. So for the two years, or let's say the year or whatever that he kind of developed this thing, he couldn't take it with him because they owned the IP.

SPEAKER_05: 37:58

He built for some other motherfuckers.

SPEAKER_01: 38:01

Yes, he did. Okay. Um, so after that, so after that, he said, okay, now I understand. I'm gonna take the same exact formula, like you said, I'm gonna pivot, I'm gonna rebrand, and then I'm gonna create this thing from scratch. So he created more than the title by himself, okay? He did it for about uh a year or a year and a half as the only host. And at this point, it wasn't a business, it was a hobby because there was no business to house the podcast, right? When he did rankable, a business owned the podcast, and it was a lead generation tool for the business. But when he did it on his own, it was just to re-establish himself, build his own personal brand. But at that point, it wasn't a business. Once he realized that he had something and this thing was moving, he called me. He said, Cuzzo, I have this idea, I have this thing, I have traction, let me pitch it to you, and I want to turn this thing into a business. You're the business guy. Can we partner? Okay. The first thing I said to him was I gave him honesty and transparency. I said, Let me explain something to you. I have no fucking idea what a podcast is. Because at that point, I didn't listen to podcasts. They weren't on my radar. So I'm not gonna pretend to know something when I don't. So I said, listen, I don't know podcasting, I don't know anything about it. I don't really listen to podcasts. So I'll tell you what. If we end up doing this deal, I'm gonna put my faith in you. I I know you and I know your work ethic. So I'm gonna put my faith into you. But I charge you this if I partner with you, you have to teach me podcasting. And in turn, I will teach you business. So I'll learn from you, you learn from me, and that way, now not one person is responsible for just a sizable. Portion of how this company will run. So just in case you get sick, I understand podcasting now. I know podcasting. I could help take up some of your duties until you get well, right? So that you're not overburdened. And guess what? You know business now. So just in case I fall ill or something happens to me, you can take up some of my duties or all of my duties, whatever, it doesn't matter, to ensure that this thing that we have created can continue to move forward. So that's how the actual more than a title um show came about. And one more just piece to that. My cousin was actually doing it. He had partnered with a person in Jersey who was, um, excuse me, a person in California who was his executive producer at the time. Uh, when I joined, it was three of us. When I created the company, it was three of us. It was three of us as founders. Um, but that person is no longer uh about a season end, that person, you know, is no longer a part of the company, and it just became me and Jarrett for the last three years, just going strong, just us two. Yeah. So that's the story.

SPEAKER_05: 41:01

So well, um yeah. I love that. I didn't know that about Jared. And it's it sucks to build from somebody, but sometimes that's the experience or the journey you have to go through to figure out your path in in the next life, right? Uh, because we have different lives. That's why we are more than a title, right? Because there was one point you are teacher, and now you're which comes to you. Uh, when we talk about more than a title, um, is that person yourself who wears uh many, many titles? Cohorts, founder, CEO, father. Marine Corps veteran for those that don't know. Okay, put some respect on that and happy related veterans day.

SPEAKER_01: 41:47

Oh, wait, wait, wait, wait. And happy Marine Corps birthday that just passed. The the Marine Corps birthday, I believe it's 250 uh just passed. So 250 years Marine Corps, yeah. So happy birthday, Marine.

SPEAKER_02: 41:58

All right, yeah.

SPEAKER_05: 42:04

I've always um this is a side note. I've always watched those um those movies, the Dali movies, where uh uh in one weekend these Marines get to leave their sheep and come to New York for a weekend and they're very hungry. I've always wanted to be one of those girls who just like yo, a marine who's been sucking about for how many. Oh fleet week. It's called Fleet Week. Yes, I want to think that I wish I wish in my 20s, yeah, my my when I was in my 20s, in my whole phase, I could have attended a few weeks they didn't page like something about um something about the attire and yeah, the uniform, yeah. Uniform, baby. I'm I'm a sucker for a guy who looks good in a suit. Like it doesn't matter how the suit looks, but because you can you can have a very good suit, but if you're not it's not tailored for you, it doesn't look good on you. It doesn't matter if the suit is a branded or whatever, so a fitted world suit or a uniform, like baby, but you know, back to what I was saying.

SPEAKER_01: 43:13

So, ladies and gentlemen, just in case you were wondering, I look phenomenal in the suit. All my suit tailored, I was phenomenal. I'm listening I'm not I'm not I'm not coming here to not talk my shit. This is talk shit with P. I'm gonna talk my shit. I'm good in the suit.

SPEAKER_05: 43:33

I look you be you'll be you'll be talking, but you don't be proving shit. But but no, no, he does look good in a suit. I am saying, I am saying somebody was an imposter. I just saw pictures on Instagram, but I am saying you do wear a suit amazing. I don't know why you guys happen now, but let's get back to the point of it. You also a son, a brother, uh, a nephew, um, a friend, an uncle. So if we talk about being more than a title, this is one time I'm gonna ask which of these titles, because that's a lot of titles that you have, right? Um, really feels true as to you and why.

SPEAKER_01: 44:20

Yeah. That's easy. Um, you know, my answer, my answer is always gonna be father. My answer is always gonna be father. Um because that's that's my legacy, that's my generational wealth. You understand? It's it's uh it's it's my biggest accomplishment, the fact that I was uh I was able, because some people are genetically born not able to reproduce. Right? So, you understand? So it's a lot of things that had that goes into reproduction that we take for granted. Um, so just being able to be able to create life and me doing that, and not only doing it, but um with my first child mainly, me being the primary parent, because I had custody of my son since he was about two years old, or some one and a half, two years old. So I am the primary custodial parent, being that that 90, 100%, whatever, 80% parent, and raising my child and just cultivating him and and pouring into him and just looking at all the things of me and him, um, I think that's my greatest accomplishment. And just at this point in stage in life, when he he'll be 24 in uh about three weeks, uh he's in the army, he's a veteran, been in about six years, he's in college. And just to see that, you know, the the beautiful young man that he's become, um, it it just fills me with a sense of purpose and and joy to say that like yo, I did that. So I think um above anything and all else, and uh like I said, I have another son also, you know, he'll be uh my oldest son will be 24 uh in about three weeks, and my youngest son will be 17 in two weeks. So they're like a week and a half apart. They're both in December, uh, and they're seven years apart. Um, so you know what that means. Like January, February when it's cold. See, that's why you can't send me no silk sheets because see January, February when it's cold.

SPEAKER_05: 46:14

Around Valentine's, that's when these niggas believe to December.

SPEAKER_01: 46:19

Don't bring don't give me no silk sheets because come December, you're gonna get a present.

SPEAKER_05: 46:25

I mean, he doesn't make good babies, so if anybody is curious, but uh are you willing to have more kids or are you done?

SPEAKER_01: 46:33

You you know, that's a very interesting question. That's a very interesting question, and let me tell you why.

SPEAKER_04: 46:38

Stay tuned for part two coming to you on Friday. Don't forget to check it out.