S7E14 - Unveiling the Magic of Swag in Event Curation and Influencing Branding With Promotional Products!!

Are you curious about the creative world of swag and unconventional careers? Tag along as we unravel the captivating journey of our guest, Hildee, who has carved her niche as a swag expert. Hildee takes us through her inspiring voyage, navigating from her initial dreams of teaching and acting to her unorthodox passion in the promotional products industry. Listen as she shares her experiences, from her early struggles, her stint in the restaurant business, and her eventual realization of the power of swag in marketing.

In this intriguing episode, we tread into the deeper aspects of branding, sales meetings, and the crucial role of early planning. We stress on the importance of involving a marketing team while planning national sales meetings and events. With an example of a successful Costa Rica themed event, we illustrate the smart use of eco-friendly swag items, clever taglines, and the impact of thoughtful branding. Additionally, we delve into the fascinating realm of corporate gifting, discussing the cost, process, and the magic of personalization in gift boxes.

Join us as we explore the role of swag in curating memorable experiences and the art of creating swag that mirrors the theme of the event. We also offer a sneak peek into my upcoming book and potential swag ideas for its launch. Our personal experiences with swag and our insights into incorporating swag into marketing strategies are sure to provide you with a wealth of information. With a focus on the power of creating lasting memories through swag, this episode is set to leave you with a better understanding of the world of swag. So, gear up and get ready to immerse yourself in this compelling conversation.

Hildee, a recovering New Yorker who spent most of her life in Manhattan and Long Island before relocating to Atlanta in 1993 with a film degree from NYU, has a diverse professional background in film, the garment industry, owning a restaurant, and selling swag since 2002. 

Married for over 20 years with one son, she's a health-conscious morning person. Hildee is a passionate gamer, embracing activities like Pokemon, Mah Jong, Canasta, golf, weightlifting, biking, hiking, poker, and blackjack. Despite her aversion to math, her film ba

Chapters

• 0:00 Journey Into Swag and Creative Careers
• 12:26 Branding and Planning for Sales Meetings
• 20:30 Cooling Towels, Sunglasses, and Eco-Friendly Gifts
• 29:41 Curating Swag for Event Themes
• 38:31 Selecting and Designing Swag for Events
• 54:09 SWAG's Role in Creating Memorable Experiences